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How customer lifetime value analysis is transforming partner marketing

how customer lifetime value analysis is transforming partner marketing - How customer lifetime value analysis is transforming partner marketing

A couple of years in the past, direct reaction entrepreneurs centered totally on cost-per-acquisition (CPA) measures – how a lot it charge to force a sale. In spouse and associate domain names, this charge used to be mirrored within the top rate that the advertiser used to be prepared to pay for every sale.

CPA and bonuses are nonetheless paramount issues in spouse advertising. It’s going to no longer exchange. However what’s converting is the focal point via entrepreneurs eager about information on income streams that happen after the sale.

[Read the full article on MarTech Today.]


The evaluations expressed on this article are the ones of the visitor writer and no longer essentially Advertising Land. The authors of the team of workers are indexed right here


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